Theory

A. Pappajohn Company built a new retail space for Theory, reflecting the brand’s modern and sophisticated style. The project included a contemporary glass façade, elegant interior fit-out with premium finishes, and seamless integration of high-end retail technology. The result is a flagship-level store that aligns with both Theory’s identity and Greenwich’s luxury retail district.
• Contemporary storefront with glass façade and signage
• Premium retail interior with custom millwork and lighting
• Integrated retail technology and security systems